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My first animation fundamentals of advertising

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2nd. Version

Photocell with Supply Voltage No Transformer.

Votaje photocell with DC source.

This is the 2nd circuit. Photocell version created with a LM741 operational amplifier, used the op-amp as a voltage comparator with a reference voltage at pin # 3 which can be regulated with the potentiometer 5K ohms, and pin # 2, the LDR is a resistance that varies depending on the intensity of light, to turn the focus Moc use a 3021 which is an optocoupler which contains an internal diac and a triac 136, BT 3A, which can light a bulb that does not exceed 360Watts power in 110 V AC also use a transformerless voltage source which provides sufficient current needed by the IC to operate.

Components For Photocell:

- 1 LM741 Op-Amp.
- 1 Moc 3021.
- 1 Triac BT136.
- 3 Ohm resistors 1/4Watt 330R.
- 1 resistance 3.3K Ohm 1 / 4 Watt.
- 1 Ohm resistor 10R 1 / 4 Watt.
- 1 Potentiometer 5K.
- 1 100nF capacitor.
- 1 Capacitor 47uF 16V.
- 1 Led.
- 1 100W incandescent bulb.

For Voltage Source.

- 1 3A fuse and fuse holder.
- 1 Resistance 1M Ohm 1 / 4 Watt.
- 1 1000nF Capacitor 250V 105K nomenclature.
- 4 1N4007 diodes.
- 2 5.6V zener diodes.
- 1 Capacitor 100uF 100V.

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Automatic Light Motor Unipolar

For many people including myself do not really know how to control unipolar stepper motors, this circuit is easy to build it and understand, we do not need a microcontroller making it work, we relied on a 4017 decimal counter which is not taking the steps that make you turn the stepper motor, the speed or velocity is controlled by an LM555 oscillator which gives a frequency which is the counter increases, we use a ULN2803 driver is integrated with supporting a 500mA current activated each motor winding.

Components:

- 1 LM555.
- 1 CD 4017.
- 1 ULN2803.
- 1 Unipolar Stepper Motor.
- 1 Resistance 2K 1 / 2 Watt.
- 1 1/4Watt 330R resistor.
- 1 Potentiometer 100k.
- 1 Capacitor 10uF 16V.
- 1 100nF capacitor.
- 1 Led.

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submit this circuit which automatically makes a LED or small focus may increase or decrease light intensity by varying the voltage, this voltage variation is achieved through the use of LM741 operational amplifier is implemented as adder and as an investor, it is also used 74LS164 IC is an integrated data transforms serial to parallel form, which is enabling the different voltages to the adder, frequency or speed is decreased or increased the intensity of light depends on a LM555.

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According to the law of general advertising (LPG) BC says:

takes part in the communication by an individual or public or private law (in the exercise of industrial commercial unaActividad craft or profession in order to promote directly or indirectly Procurement
service or property rights or obligations.

The origin of the advertising is directly related with the industrial revolution to the reason for today publicitaria.En campaign advertising is a communication service to the community and the poster advertising Nohay conclusion to the sale of products unless the needs of advertisers.

Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by someone identified
Account.

The main characteristic is to be paid. (Essential) other personal property not used deComunicación mass media. Merchant activity mediating between the material world or the world of production and consumption symbolized the universe that allows advertisers to deum development grant lenguajeespecifico demand for its products.
aakers and Myers.

says comunicion mass media that normally hire a media organization Paraquad transmit an advertisement is created by an agency.

commonalities mensajela
advertising is a type of message.
Media for his death. Activity
paid. Controlled by the poster
business

message is the ad will be different according to the channel (radio, television, advertising, graphic).

channel: through support for Diffusion of the ad. and the media set the media plan is the set of supports many advertisements for the issuance of the campaign. support the choice made in funsion the target audience. the target audience shares and consumption trends.

receptor: is the target group which is run the ad. the relationship between the sender and the receiver has been modified devedio to new technologies as they generate more interaction between the sender and receiver.

code: is the specific language advertising. understanding this language as a set of elements used of advertising in a specific way to be effective communication between the sender and receiver.

technical issuer: corresponds the support that is used to deliver the message.

issuer concerned: it is the goal of communication, and is the issuer hires technician.

noise: is / are all factors that go against the message.

CoNEXT: brand culture, the country, the target audience, the social stratum.

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The semiology

Semiological
The semiotics or semiology is the science of signs and the laws that govern this palabraProviene remellón Greek which means sign, and lakes which means study.For understand the semiotics or the study of signs is necessary to know the elements that constituyen.Tomando basis of the definition of Humberto Eco semiotics studies all cultural processes comoProcesos communication, considering the cultural phenomena such as communication, cultural linguistics
It provides the main elements of the semiotic. Main elements

-language and speech.
-signifier and signified.
-phrase system.
-denotation and connotation.
Language and speech: The tongue is a sign Dad organized system in place for communication within unaSociedad Switch places known as codes of communication. Speech is the individual to express lenguaEsta definition is raised by savssure. Meaning
significant: two planes understand the meaning or content of the sign is the queExpresa the concept, the mental representation of the thing and going to spray the signifier which is the expression planoDe. System
phrase: cejunto system is the sign that has a relationship between changes producidosEn dock any of them affects all the others. The phrase is rendered and are shackled in a coherent unaYunta pocecion different sign with a unitary meaning.
Denotation and connotation are terms that are developed in opcicion denotation will indicate the action mean something by a signal opcicion connotation of the meaning of Rotary, basic, literal or a type of asociativoDa secondary meaning of a word or expression derived from one of the more or menosConstantes. Rolan
Bastos (normandia1915 - Paris 1980)
French structuralist literary critic and bloomfienld inspired by (the love lucida) within this book sePostula following is the science that studies the life of signs within social life. The theme and suDefinición are attributed to linguistic savssure which regarded the language of science in generalPor that can relate these two disciplines. It should be the semiological sistingir Semitic hayDiferencias essential not even use more links to the tradition of nonsense perche charles.
Semiotics two great schools: Charles Pierce
which says that any relationship is mediated by signs unlimited because each sign remiteUno the other three basic elements are miosis are the sign, object and interpreter:
Sign: is the word.
Purpose: to respect the sign.
Interpreter: the sign that refers to another sign. Pierre
provides many classifications of the signs some of them are index, icon, symbol: Symbol
is the type of sign that is replaced by social convention to the selected object. The symbol is the sign right.
Index is the type of sign that refers to an object without affirming or denying anything about it, a sign indicates quemeros.
Icon: A sign referred to the object according to its likeness. Roland
sufficient
photo In the message there are two types of code which are the verbal code and the iconic code. Verbal
any type of image contains a different sense needs realize their significance through a message
Verbal. Iconic
: There are two types of the denoted and connoted message.
denotes: comes from the photographic material itself, of what the photo is the system itself. Renowned
: the significance of trying to build the image.