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According to the law of general advertising (LPG) BC says:

takes part in the communication by an individual or public or private law (in the exercise of industrial commercial unaActividad craft or profession in order to promote directly or indirectly Procurement
service or property rights or obligations.

The origin of the advertising is directly related with the industrial revolution to the reason for today publicitaria.En campaign advertising is a communication service to the community and the poster advertising Nohay conclusion to the sale of products unless the needs of advertisers.

Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by someone identified
Account.

The main characteristic is to be paid. (Essential) other personal property not used deComunicación mass media. Merchant activity mediating between the material world or the world of production and consumption symbolized the universe that allows advertisers to deum development grant lenguajeespecifico demand for its products.
aakers and Myers.

says comunicion mass media that normally hire a media organization Paraquad transmit an advertisement is created by an agency.

commonalities mensajela
advertising is a type of message.
Media for his death. Activity
paid. Controlled by the poster
business

message is the ad will be different according to the channel (radio, television, advertising, graphic).

channel: through support for Diffusion of the ad. and the media set the media plan is the set of supports many advertisements for the issuance of the campaign. support the choice made in funsion the target audience. the target audience shares and consumption trends.

receptor: is the target group which is run the ad. the relationship between the sender and the receiver has been modified devedio to new technologies as they generate more interaction between the sender and receiver.

code: is the specific language advertising. understanding this language as a set of elements used of advertising in a specific way to be effective communication between the sender and receiver.

technical issuer: corresponds the support that is used to deliver the message.

issuer concerned: it is the goal of communication, and is the issuer hires technician.

noise: is / are all factors that go against the message.

CoNEXT: brand culture, the country, the target audience, the social stratum.